Sheila Capetta
Field, Technical, and Creative Producer Visual Storyteller
ABOUT
Sheila Capetta is a multidisciplinary producer and technical production specialist known for delivering seamless, high-impact content across live events, commercial campaigns, and brand experiences. With over a decade of experience, she partners with agencies, brands, and creative teams to bring bold ideas to life — from concept to execution.
Sheila’s work spans Fortune 500 companies, high fashion houses, government agencies, and fast-paced e-commerce environments. Her expertise lies in overseeing complex logistics, leading cross-functional teams, and navigating technical production workflows with clarity and confidence.
With roots in commercial and fashion photography, Sheila brings a creative eye and detail-oriented approach to every project — whether producing multi-platform content, coordinating studio and field productions, or managing live and virtual events.
She’s not just a problem solver — she’s a calm, collaborative force who ensures every creative vision is delivered with precision, polish, and purpose.
SKILLS & EXPERTISE
Event & Technical Production
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End-to-end management of live, hybrid, and virtual events
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Technical direction for multi-location productions and corporate activations
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Venue logistics, crew management, and equipment coordination
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Vendor negotiation, budgeting, and onsite execution
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Extensive experience producing events for Fortune 500 companies, government agencies, and global brands
Project & Production Management
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Strategic planning and execution of complex, cross-functional projects
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Schedule creation, budget tracking, and stakeholder communication
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Agile, deadline-driven workflows and contingency planning
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High-level organization with a proven ability to manage multiple timelines and teams concurrently
Photography & Creative Direction
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Experienced commercial and editorial photographer with a background in fashion, e-commerce, and lifestyle
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Creative concept development and visual storytelling
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Asset delivery for brands, publications, and digital campaigns
Creative Strategy & Client Services
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Translating client goals into engaging creative experiences
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Collaborative ideation with marketing, design, and content teams
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Brand-aligned concepting and execution for events and campaigns
Cross-Industry Expertise
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Deep familiarity with the workflows of high-fashion brands, government organizations, and enterprise-level corporations
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Confident working within diverse team structures, from fast-paced production sets to formal institutional environments
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Trusted collaborator across creative, technical, and administrative roles
WORK EXPERIENCE
2021-Present
Senior Field Producer
Dear World
Worldwide
2019-2023
Technical Production Manager | Photographer
Straub Collaborative
Manhattan, New York
Boston, Massachusetts
2018-2021
Photographer
Dear World
Worldwide
KEY ACHIEVEMENTS
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Produced High-Impact Events for Global Brands
Led technical and creative production for large-scale corporate events and activations for Fortune 500 companies, delivering seamless, high-profile experiences from concept to execution.
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Directed Cross-Functional Teams on Live & Hybrid Productions
Managed complex multi-camera live streams and hybrid events, coordinating crews, clients, and talent across time zones and platforms for flawless delivery.
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Photographed Editorial, E-Commerce & Campaign Work
Shot and produced content for fashion and lifestyle brands—handling creative direction, casting, and post-production—contributing to strong brand visuals and high-performing campaigns.
EDUCATION
2015-2017
New England School of Photography
Certificate in Photography
Boston, MA
2012-2014
Asheville-Buncombe Technical College
Asheville, NC