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Strategic Program & Production Leader | Operational Excellence, Scalable Systems & Team Enablement

Phone +1 (860)-324-8101

Email sheila.capetta@gmail.com
Location
 New England

LinkedIn  Instagram 

about

ABOUT

I design and deliver complex global programs that operate at scale.

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With over 10 years of experience delivering enterprise-level live, hybrid, and virtual experiences, I specialize in designing operational frameworks that allow teams to perform at their highest level — consistently, efficiently, and at scale. My work spans Fortune 500 organizations, global brands, and government agencies where precision, leadership, and stakeholder alignment are essential.

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I operate at the intersection of strategy, production, and learning. Beyond execution, I build systems: developing playbooks, training programs, and workflow infrastructures that improve performance across teams and locations. My background in visual storytelling brings a creative perspective; my program leadership ensures disciplined delivery.

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I’m known for calm leadership in complex environments, creating clarity where complexity exists, and building teams and systems that sustain long-term success.

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I thrive in environments where creativity and structure need to coexist — turning complex ideas into experiences teams are proud to deliver.

resumé

CORE EXPERTISE

Event & Technical Production

  • End-to-end management of live, hybrid, and virtual events

  • Technical direction for multi-location productions and corporate activations

  • Venue logistics, crew management, and equipment coordination

  • Vendor negotiation, budgeting, and onsite execution

  • Extensive experience producing events for Fortune 500 companies, government agencies, and global brands

 Project & Production Management

  • Strategic planning and execution of complex, cross-functional projects

  • Schedule creation, budget tracking, and stakeholder communication

  • Agile, deadline-driven workflows and contingency planning

  • High-level organization with a proven ability to manage multiple timelines and teams concurrently

Photography & Creative Direction

  • Experienced commercial and editorial photographer with a background in fashion, e-commerce, and lifestyle

  • Creative concept development and visual storytelling

  • Asset delivery for brands, publications, and digital campaigns

Creative Strategy & Client Services

  • Translating client goals into engaging creative experiences

  • Collaborative ideation with marketing, design, and content teams

  • Brand-aligned concepting and execution for events and campaigns

 Cross-Industry Expertise

  • Deep familiarity with the workflows of high-fashion brands, government organizations, and enterprise-level corporations

  • Confident working within diverse team structures, from fast-paced production sets to formal institutional environments

  • Trusted collaborator across creative, technical, and administrative roles

resumé

HOW I WORK

1. Strategic Alignment
Every engagement begins by aligning operational execution with business objectives, audience outcomes, and brand strategy.

2. Operational Design
I build structured systems — workflows, SOPs, and production frameworks — that ensure scalable, repeatable success.

3. Execution & Leadership
I lead multidisciplinary teams through complex production environments with clarity, accountability, and calm decision-making.

4. Optimization & Enablement
After execution, I refine systems, document learnings, and create training resources that strengthen future performance.

WHAT I BRING TO TEAMS

  • Calm leadership in high-pressure environments

  • Ability to translate complex vision into executable systems

  • Strong bridge between creative, technical, and operational teams

  • Focus on sustainable processes that scale beyond individual projects

PROFESSIONAL
EXPERIENCE

Senior Field Producer

Dear World | 2016–Present | Global & Remote

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Lead enterprise-level storytelling programs, leadership workshops, and large-scale experiences across live, hybrid, and virtual formats.

 

Leadership & Scope

  • Direct end-to-end program delivery for audiences ranging from executive teams to 12,000+ participants.

  • Lead cross-functional global teams spanning creative, technical, and operational disciplines.

  • Partner with senior stakeholders to align program outcomes with communication and organizational goals.

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Operational Impact

  • Designed scalable SOPs and operational playbooks improving consistency across global projects.

  • Built structured training and onboarding protocols supporting team performance and reliability.

  • Managed budgets, logistics, risk mitigation, and multi-time-zone delivery.

Results

  • Produced high-impact programs resulting in long-term enterprise partnerships and repeat business.

  • Recognized for balancing creative excellence with operational precision.

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Technical Production Manager

Straub Collaborative | 2019–2023 | New York & Boston

 

Oversaw high-volume commercial production programs supporting e-commerce, fashion, and enterprise clients.

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Operational Leadership

  • Managed complex production pipelines balancing speed, quality, and scalability.

  • Directed cross-team collaboration across production and post-production workflows.

Systems & Process Innovation

  • Implemented standardized workflow systems increasing operational throughput by 50%.

  • Partnered with product leadership to align platform development with operational needs.

Training & Enablement

  • Designed curriculum and instructional materials supporting onboarding and technical consistency.

  • Led training initiatives improving team adoption and performance across locations.

KEY ACHIEVEMENTS

Scaled Global Program Delivery

Built operational frameworks enabling consistent execution across global, multi-time-zone teams.

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Increased Operational Throughput by 50%

Redesigned production workflows and standardized SOPs to improve efficiency and scalability.

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Built Training Infrastructure for Distributed Teams

Developed curriculum and onboarding systems that accelerated team readiness and improved consistency.

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Delivered High-Impact Enterprise Experiences

Led high-visibility programs for Fortune 500 clients, resulting in repeat partnerships and long-term collaboration.

CERTIFICATIONS & PROFESSIONAL DEVELOPEMENT

PMP Certification — In Progress

Six Sigma Black Belt — In Progress

Certificate in Photography — New England School of Photography

contact

CONTACT

Phone +1 (860)-324-8101

Email sheila.capetta@gmail.com
Location
 New England

LinkedIn

Instagram 

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